I have been pondering my career and the parts I love and the parts I could live without. As I have pondered these past years I have come to realize that I truly enjoy calling the author at the beginning of a campaign and discussing their book and their own life with them. I love figuring out what is unique about each person and what topics might catch the attention of media and reviewers. I love planning out when each media group should be called and exactly who in each media group should be called. I love developing the hooks and topics of discussion. I love educating authors on the literary industry. I love teaching them how to talk to media and the basics of an interview like -don't chew gum, relax, smile when you are talking if you want to sound charming etc.
I'm just not so crazy about actually making the calls to set everything up.
I know there are people who absolutely love the telephone time. I know there are people who excel at that task. I'm not saying I can't get the job done. I'm just saying that it's not my favorite part. So after years of doing it all, I have decided to make a bold step. I am now offering author coaching services.
I will continue to send the authors who want someone to do everything for them to a full time publicity company (and I have a favorite of course). But those authors who want a more hands on approach or who can't afford $5,000/month for a regular publicist will now have a resource for education and inspiration about the crazy literary world they are involved in.
To see the details, go to www.premierauthorcoaching.com. I can't wait to talk to you about how you can promote your book!
Thursday, August 14, 2008
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