Publicity Guarantee

Should a publicity company guarantee increased book sales with their help? Never. No matter how hard a publicist works, they cannot guarantee sales from their efforts. Sales is driven by the market and consumers, not by publicity.

Does publicity increase the CHANCE of sales? Absolutely. Sales and publicity is a numbers game. The more people that hear about a book, the higher the number of people that might look for more information about the book. At that point though, sales are based upon the merits of the book. The whole point of publicity is to get people talking about the book. If reviewers are saying bad things about it, the reader might look for something else.

If a publicity company is assuring you that you will have more sales by working with them, you need to reconsider working with that company.